Vassili Real Estate — 2× more qualified leads in 90 days
Listings pipeline accelerated with CRM-synced audiences, SLA-backed follow-ups, and self-serve bookings.
Market
Urban real estate • 7 agents
Channels
Facebook/IG Ads • Portals • WhatsApp
Impact
2× qualified leads • −37% reply time
Challenge
Portal inquiries were hot but follow-ups lagged. Agents used personal phones and disparate tools; nobody had end-to-end attribution.
Solution
- Round-robin lead routing with SLA timers and manager alerts.
- CRM segments synced to Meta audiences for always-fresh targeting.
- Self-serve viewing bookings + automated reminders and reschedules.
- Pipeline health dashboard by source, agent and micro-location.
- Offer library + A/B scripts to standardize quality and speed.
Implementation
Two-week rollout with agent training, ad sync, and automated post-viewing follow-ups. Governance: roles, audit logs, GDPR-tagged data.
Results (45 days)
Before/after performance from CRM attribution dashboards.